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May's Featured Speaker: Micki Pagano, Creative Director and co-founder of Branding Shorts

Micki has previously presented at the International Restaurant & Foodservice Show of New York.

Top 5 Reasons Why Your Business Needs a Video

So, you have a website. A facebook page. And a twitter account. But so does everyone else. So how do you separate yourself and attract more business? The answer is video. With millions of Americans watching and sharing videos online and via mobile daily, having a video for your business is now more important than ever.  Here are five top reasons why:

1. Search Engines Love Video
You can boost your SEO with good quality video. Research shows it increases search engine traffic by 157% and makes your site 53% more likely to show up on the first page of Google.

2.  Makes Marketing Super Sticky
Studies show that a landing page with video keeps visitors on your site at least two minutes longer. Especially if you have an appetizing video. People taste with their eyes! Video also increases email click through rates by 3x. And people are more likely to share video on social media than text updates. Did you know 700 videos get shared every minute on Twitter? And products presented as video are 95% more likely to be purchased? Amazing!

3. Because Who Has Time?
Website visitors have become viewers and would rather watch a short video than read text heavy pages. Information retained in one minute of video is equal to 1.8 million written words. Now how long would it take to read than many words? Plus you can’t really see that yummy entree quite as well as in a moving picture.  Considering that, it’s no wonder why video generates a 7X higher response rate than text!

4. It’s A Mobile World
Let’s face it. Most people can’t live without their smart phones. We use it for just about everything. Including viewing videos. Did you know there are 88 million mobile video viewers today and growing? In fact, mobile shoppers are 3x more likely to view a video than laptop users and 92% share videos with others. Video is in the palm of everyone’s hands. And if they like your restaurant video, they’re likely to share it with friends!

5. Customers Crave It
89 million Americans will watch 1.2 billion videos today. Why? Because video has the power to emotionally connect and engage like no other medium. It moves viewers to take action. Like visit your website. Walk into your restaurant. Order your product. Share it with friends. Your customers are hungry for video. Give them what they crave.

These are just a few compelling reasons why video is a powerful marketing must-have - especially for restaurants and the foodservice industry. Don’t miss out on the opportunity to attract new fans.

More about Micki Pagano:

Micki Pagano is Creative Director and co-founder of Branding Shorts, an award-winning video production company that creates powerful video content for the foodservice industry. Got questions? Send them to or visit for more info.


April Business Builder - How to Lead Your Brand Into Menu Labeling
March Business Builder - 5 Best Practices to Improve Morale in Your Restaurant

February Business Builder - Four Steps to Build Your Network to Increase Your Networth by Kathleen Wood
January Business Builder - Defining Your Restaurant's Customer Experience by Joel Cohen
November Business Builder - Gluten-Free Menus Can be a Challenge - Or Not
October Business Builder - Understanding How Far in Advance to Initiate the Lease Renewal Process
September Business Builder - The Key to Running a Profitable Restaurant by David Scott Peters
August Business Builder - Improve Your Menu Engineering by Mark Kelnhofer
July Business BuilderRestaurants that Cater - Set a Minimum to Make You Money by Sandy Korem
June Business Builder - 5 Leadership Traits Required for Growing Restaurant Business by Darren Denington