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September's Featured Speaker: Salar Sheik, Savory Hospitality

Salar was recently a speaker at the Western Foodservice & Hospitality Expo. 

Five Ways Servers Can Make You More Money and Give Better Service

Make sure your servers are using the following tips to help provide great experiences to your customers and make more money in your establishment: 
1. Suggestive Selling: aka upsell an experience, not an item.
Many use the term “upsell,” but I like to use the term “suggestive selling” as upselling sounds a bit like a car salesman trying to sell you the extra lifetime gel coat for your paint. Suggestive selling also helps guests that are unsure of items or hesitate to order because they may be guests of others at the table.
For example, instead of saying, “would you like any drinks with your meal,” how about, “we have a fantastic Malbec that would pair well with your ribeye steak; we have by the glass or bottle to share with the table.”
Instead of “would you like to start with any appetizers,” try, “the chef makes an amazing fresh crispy calamari with house made spicy tartar sauce.”

2. Always offer a full meal: Appetizer, Entree, Dessert, Drinks
Never start with, “what entree would you like?" Never assume they are here for just an entrée. Offer appetizers and always suggest courses, building a relationship with your table. This is key for a great dining experience and, ultimately, a better tip.
3. Make sure your support staff is aware they are a part of the team and always be a team player.
Yes, we all know there is no “I” in team, but really think about it. Working hard but smart, is the way to ensure you will be able to take on a 4-top and birthday dinner party of 15 with never ending soda refills on demand. Build a relationship with bussers, runners, hosts, servers and your manager so they understand when you will need their assistance. Never be the one man/woman team. Always help other servers and staff when you are able to do so; this will let them know you are a team player which will pay off in the future.
4. Add a personal touch by reading your guests.
No, they don’t want to know what you do on your day off, but read the table. Is it a birthday, family, couple, business person or tourist?  Some guests don’t want to be bothered by small talk, such as the business type or first dates, but a birthday, family or tourist will more likely appreciate some small talk with you about the restaurant, city or even a question such as, “are you a red or white wine drinker?” – providing you with a good opportunity to make a bottle recommendation, while building rapport with your guests at the same time.  
Business or dating couples might not enjoy you chatting it up at the table, but being quick and keeping the table clean and organized will show your persistence to offering great service. Fine dining servers may address the guest by their last name (e.g., “Mr. Smith”) when known from a reservation. 
5. Be an on-point server who is not in a rush to “turn and burn.”
I have seen too many servers lose out on a great tip right at the end of the meal just because of one wrong, untimely move. Make sure your guests have completed their meal and wait for them to ask for the check. DON’T rush them, as all your hard work will be unseen when they feel the push. Make sure you are working the table till the end and buss any dessert and coffee before you drop the check. 
For more information and solutions, please feel free to contact us at: 

More about Salar Sheik:
Salar Sheik, a 15-year veteran of the food and beverage world, brings extensive experience and success in leading winning hospitality teams. A seasoned expert in all aspects of the hospitality world, including but not limited to management, acquisition, development, and financing, he has advanced and overseen the strategic business plans of numerous fine dining, high volume, quick service, and multi-unit food and beverage outlets across the Western United States. 
Prior to founding Savory Hospitality, Salar Sheik was with Paramount Pictures, where he served as the General Manager of Dining Services, overseeing and managing outlets servicing individuals ranging from the blue collar to Hollywood elites. His understanding of growing trends and consumer desires sets him ahead of the curve. Throughout his career, Salar has  contributed to outlets such as Pink Taco, Edward Thomas Collection (ETC) Hotels, Woodside Hotels, Arizona Grand Resort & Spa, and Kaos Management, to name a few. 

Salar Sheik has a solid hospitality background that includes outstanding transactional and organizational leadership experience and numerous relationships throughout the industry, providing a great advantage for his clients.  Being recognized by the Court of Master Sommeliers in addition to having extensive mixology experience, Salar is well versed in both viniculture and spirits. After an extensive and thorough time in all areas of the hospitality industry, Salar’s vision of creating and developing unique and profitable food and beverage outlets across the nation has brought him to this juncture. 
Under the leadership of Salar Sheik, Savory Hospitality is a food and beverage consultation company that can build, grow, manage, expand, and bring your food and beverage vision to life. 




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May Business Builder - Top 5 Reasons Why Your Business Needs a Video
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February Business Builder - Four Steps to Build Your Network to Increase Your Networth by Kathleen Wood
January Business Builder - Defining Your Restaurant's Customer Experience by Joel Cohen
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