Key Buyer Program

Investment in key buyer program and staff designed to deliver VIP buyers

The Key Buyer Program is designed to deliver VIP buyers to the Show; while meeting the specific needs and business challenges of owners and chefs of independent, high-volume restaurants, emerging and large chain operations, plus commercial and industrial foodservice operations. 

Buyer Benefits

Buyers outlined above will receive the following exclusive VIP benefits:

  • Complimentary entry into the exhibit hall, and accompanying Ferdinand Metz Foodservice Forum and all special events
  • Appointment setting opportunities with exhibitors based on purchase needs
  • Priority handling of your registration - badges will be waiting for you at the Key Buyer Registration Counter at the show. No waiting in long lines.
  • Specially developed education sessions to meet buyers' specific needs
  • On site amenities
  • Single point of contact for questions

Exhibitor Benefits:

  • Matchmaking with buyers based on purchase needs
  • Increased and measurable ROI
  • Ability to nominate their own Key Buyers to program with invitation extended on behalf of exhibitor 


To nominate buyers for the Key Buyer Program, or for questions, please contact:

Karen Gillis
Key Buyer Manager