Sunday Session Details

11:15AM - 12:15PM

S101 - 9 Leadership Traits Required for Success in the Hospitality Industry

Having the right people in the right positions is critical for the success of any restaurant. Once you have the right people, the next step is to develop them into strong leaders with very specific skills and goals. Darren S. Denington, CFBE has successfully helped restaurants across the country by developing their owners and managers with the leadership skills needed in the hospitality business. Darren will share with you the specific traits required to take your entire management team to the next level because Leadership is not a position, it’s an action.

Darren Denington, Service With Style Hospitality Group


S102 - Foodservice Council for Women - Women Winning in Business

What does it take to win in the foodservice industry today?  What tools and resources do you need to be successful?  What are the questions you need to ask, you wish you would have asked or you never knew to ask?  What are those true "secrets" that gives your business a competitive edge?  These are just a few of the many questions that our winning panel will address in Women Winning in Business. 

The Foodservice Council for Women presents this high energy – action packed – line up of winning industry leaders sharing their insights, resources and "secrets" for winning in today's competitive marketplace.  Our industry leaders will address your questions in an interactive general session.  Additionally, each leader will be available for small roundtable discussions too.  If you are looking for new ways to win in business this is a new session you don't want to miss! 
Don't delay make the time to win today!

Chef Ferdinand Metz, Certified Master Chef; Kathleen Wood, Kathleen Wood Partners; Betsy Craig, MenuTrinfo; Sandy Korem, The Catering Coach; Chef Michelle C. Noble M. Ed, CCE, ACE, CHE, CHEP;  Jill Ramsier, Quantum Leap Winery       

11:30AM - 12:15PM

S103 - Ignite Your Sales Immediately Through the Power of Word of Mouth

Word of mouth is the most effective way to create customer loyalty and frequency. It's the best way to get customers to remember your restaurant. In this workshop, you'll understand the importance of WOW and learn how to get your customers to talk about your restaurant over and over. Joel Cohen, RestaurantMarketing.com's Wizard of Wow, will take you through 20 easy to implement ideas that will WOW customers at every touch-point of your restaurant -even the washrooms! One thing's for sure - your guests are going to talk about your restaurant and with this workshop, you're guaranteed that they’ll end up saying something good about you. .

Joel Cohen, RestaurantMarketing.com

12:30PM - 1:15PM

S104 - Increasing The Accuracy of Your Food & Beverage Recipe Costs

Mark Kelnhofer is dedicated to reducing the failure rate of the restaurant industry.  After a quick update on restaurant industry data, the current economic conditions and the historic failure rate, Mark will take you on a journey of combining his passion for the number and data with your passion for the food, beverage and superior service.  Learn how to apply his unique methodology to discover what producing the menu items for the guest experience really costs you.

Mark Kelnhofer, Return on Ingredients


S105 - Remove The Strings- How to Build Guest Loyalty with Email Marketing

Are you caught up in the vicious circle of having to regularly offer “deals” and “coupons” just to keep up? If so, what can you do to stand out and generate customer visits? The answer is simple - build loyalty. In this informative seminar, learn why couponing tactics are broken and not generating the type of sustainable traffic that your restaurant is looking for. Hear about real results and strategies to develop guest loyalty that will increase your email open rates, Facebook visibility and of course put customers in seats.costs you.

Fishbowl


S106 - Your Network=Your Networth: How to Build a Career and Business Network

There’s an old adage that says, “Your network is a direct reflection of your networth.”
How is your network working for you?  What is the value of your network?  Or is it that you know lots of people, but don’t feel like your connections are translating to greater success personally or professionally?  If you are starting a business, own a business or leading a business your success is directly related to the connectivity and productivity of your network. 

This presentation is guaranteed to wake up to all of the possibilities of your network on-line and off-line.  In the session, Kathleen will discuss:

• The five pillars of an effective network
• Techniques for successful networking in any business scenario
• Understanding the nuanced balance between networking and politics
• Social media networking secrets: how to navigate the wired world

You can be that much closer to achieving your personal and professional goals once you start not only making the right new connections, but also leveraging the ones you already have.

Kathleen Wood, Kathleen Wood Partners


1:30PM - 2:15PM

S107 - Catering Profits Are Made or Lost Before You Receive Your First Deposit - Part One

Off-site catering for restaurant owners can generate a lot of extra money with very little investment. And once it’s in place, it offers a stable, profitable revenue stream. But many times beginners (and many seasoned caterers!) make the mistake of committing to clients with no-profit budgets. Sandy Korem, session speaker and founder of The Catering Coach, has more than 20 years of experience in off-site catering and will share her expertise to help attendees reach their catering potential. She specializes in teaching restaurant owners and beginning caterers how to launch profitable and successful catering businesses. Part 1 and Part 2 are complementary sessions, but the lessons Sandy teaches in each one stand on their own. In the first part of this two-part session, Sandy will teach attendees:

  • How to calculate the correct amount of food for the style of food service you are providing
  • How the layout of your room can control the food costs for your catered menu
  • Why your mantra MUST be “charge for it!”

Sandy Korem, The Catering Coach


S108 - How Technology is Innovating the Restaurant Industry

Technology for your restaurant is definitely a critical component in managing your operations and costs.  However, today – more than ever before – mobile consumer technology is changing the way restaurants connect with and engage your guests. 

With more and more millenials making restaurant choices based on technology, it’s a mega trend that many owners and operators address but feel overwhelmed.  Restaurant marketing and operations leaders are actively seeking guidance and validation of their own strategies.

Join Jon Lawrence, NCR’s Senior Director of Product Management, as he shares NCR’s perspective as it relates to How Technology is Innovating the Restaurant Industry. Hear how restaurants of all sizes are embracing technology to engage with their customers in more unique and personal ways, create more satisfying guest experiences, equip owners and managers with real-time analytics, and more. You’ll walk away with a broader perspective of the key industry trends, and some insight as to restaurants have changed their strategies, their operations, and how they embrace technology to create a differentiating guest experience and profitable business

Topics will include:
• Mobile consumer engagement
• Handheld and mobile POS systems
• Real time visibility to what’s happening, not just what happened

Jon Lawrence, NCR’s Senior Director of Product Management


S109 - Making Menus Matter for Healthy, Allergy and Gluten Free Diners 

Top 10 tips to Healthy up your menu, serve those with food allergies successfully and have your Gluten free menu meet new standards.

Betsy Craig, MenuTrinfo

2:30PM - 3:15PM

S110 - Catering Profits Are Made or Lost Before You Receive Your First Deposit - Part Two

Independent restaurants can find a brand new revenue stream with off-site catering. Andalthough it can be launched with very little investment, there are key ways to make sure it’s profitable. Because catering principles are different than restaurant principles. Sandy Korem, session speaker and founder of The Catering Coach, has more than 20 years of experience in off-site catering and will share her expertise to help attendees reach their catering potential. She specializes in teaching restaurant owners and beginning caterers how to launch profitable and successful catering businesses. Part 1 and Part 2 are complementary sessions, but the lessons Sandy teaches in each one stand on their own. In the second part of this two-part session, Sandy will teach attendees:

  • How to know for certain the proposal your sales team sends to a potential client is profitable… EVERY time!
  • How to write a catering contract that protects you from losing money from:
    • Last-minute client guest count changes
    • Rise in wholesale food prices
    • Cancellations

Sandy Korem, The Catering Coach


S111 - How To Franchise Your Restaurant

In this session you will discover the reality of becoming a franchise company and alternative expansion strategies.  Topics discussed include: ensuring your business is ready for franchising, franchise regulations, the process to become a franchise, franchise cash flow, and alternative expansion options.  An attendee should expect to walk out of this session with a firm understanding of what franchising their business means and if franchising is an expansion model to continue pursuing.

Tom DuFore, Franchise Marketing System


S112 - Develop A Sizzling 3-Month Sales-Building Plan In Only 20 Minutes

The reason most restaurants never reach the sales and profit levels they once dreamed of when they got into this business is because they never planned for success. Joel Cohen shows you how to build a powerful sales-building plan using a baseball diamond as a template. It's a fun, fast and easy way to map out your marketing program – without writing one of those immediately obsolete 100-page ring-binder plans full of tedious objectives and strategies. In this workshop, you'll leave knowing how to write a plan for your own restaurant and be on your way to many successful seasons.

Joel Cohen, RestaurantMarketing.com

3:30PM - 4:15PM

S113 - 7 Simple Systems to Control Your Food Cost and Explode Your Profits

Operating a restaurant has not changed much fundamentally over the past 50 years, but running a profitable restaurant has. The first  thing restaurant owners must do is have the proper mental approach: a top-line mentality with a bottom-line efficiency. Session speaker David Scott Peters, a restaurant coach and TheRestaurantExpert.com, will teach attendees how to look deeper into the cost of goods sold calculation to take back control of their checking account and improve the bottom line to become a profitable restaurant. Attendees will begin to make more money with the menu they currently have just by digging in in with the systems David teaches in this session.

1. How to turn the product on your shelves into cash in the bank.
2. How to find your restaurant’s true cost by category and then lower them.
3. How to cost out your recipes so that you make money on every menu item

David Scott Peters, TheRestaurantExpert.com


S114 - Health Care Reform  - NOW is the time.  You need a plan.  You must take action.

Learn what actions you must take NOW to make sure you are in compliance with the latest Health Care Reform regulations. This session will cover specific strategies and tactics to help restaurateurs and hoteliers comply with the regulations and minimize the impact on your business. 

Donna Fogle, Account Executive, The Bailey Group


S115 - Don't Just Speak Be Heard – How to Power Up Your Communication for Results

“I say something and nobody hears it. Someone else in the meeting says the same thing, and everyone hears it.” Sound familiar? You’re not alone. The greatest speakers in the world command attention. And it’s not because of what they say. It’s because of how they say it.  Kathleen will share with you proven techniques to support you in turning up your communication power in your meetings, presentations, discussions, negotiations, conflict resolution and everyday business.
 
In this fast-paced and high-energy session you’ll learn practical steps to put power behind your voice and start commanding the attention your contributions deserve.
 
1. Learn effective communication techniques to improve workplace productivity.
2.  Identify your communication style and learn how to leverage your style in business situations.
3. Discuss how to transform rapport to results in your workplace and with your team.
4. Take actions to amplify your personal communication power.
5. How to avoid self-sabotage through easy speaking reminders.
6.  Gain specific key takeaways that can improve your personal connectivity.
 
If you want to shift your leadership and results to a whole new level – this is session is guaranteed to power up your career today!

Kathleen Wood, Kathleen Wood Partners