September's Featured Speaker: David Scott Peters, TheRestaurantExpert.com
David Scott Peters recently spoke at the Western Foodservice & Hospitality Expo and
Florida Restaurant & Lodging Show.
The Key to Running a Profitable Restaurant
What if I told you I could show you how to make 15-20 cents on every dollar?
All it takes is one simple system: a recipe costing card.
This key to running a profitable restaurant is a combination of ingredients, portion and costs worked out to a per-item price. It’s similar in format to a recipe, except it focuses on the costs of each item instead of instructions for making the recipe.
Having recipe costing cards allows you to make smart business decisions to ensure your profitability, such as what to charge, whether you need to find less expensive products, if an item needs to change or even drop from the menu, etc. The only way to know the answers to these questions is to know what things cost.
I have probably worked with more than 1,000 restaurant owners at this point in my career, on top of the 20 years I spent in restaurants. Through my experience I have seen one mistake repeated over and over again: restaurants operating without recipe costing cards.
So if they’re so important, why do so many restaurant owners, chefs, kitchen mangers and back-of-house managers run away from this process and simply not do them?
Generally for a few basic reasons:
1) They don’t know how.
2) There are so many recipes that the sheer number scares them.
3) They don’t think they have to because they inventory, order and pay for the products, so they generally know how much each recipe costs.
Are any of these reasons striking you as familiar?
If you want to run a profitable restaurant… YOU MUST DO YOUR RECIPE COSTING CARDS!
Do one or two cards a day and within a month or two they’ll all be done. Then, updating the costs on a monthly basis will be easy and fast.
If you’re interested in the one system that will make all the difference in your restaurant, sign up to receive a free report from TheRestaurantExpert.com. The report includes full instructions for putting together a recipe costing card as well as a template for a recipe costing card.
More about David Scott Peters:
David Scott Peters is a restaurant expert, speaker, coach and trainer for independent restaurant owners. He is the developer of SMART Systems Pro, an online restaurant management software program helping the independent restaurant owner remain competitive and profitable in an industry boxed in by the big chain restaurants. He is best known as the SMART Systems guy who can walk into any restaurant and find $10,000 in undiscovered cash before he hits the back door... Guaranteed! Learn more at www.TheRestaurantExpert.com.