Business Builders

Stay on top of all the trends and challenges facing your business today - including legal advice, ways to maximize profits, how to build a winning team, and much more. Industry-leading experts provide gold-standard education content that's practical and relevant to YOU!  

View archived Business Builder articles.

March's Featured Speakers: Jim Stevens and Leo Giglio, New Perspectives Hospitality Group

Jim will be presenting "Identifying and Improving the Culture of Your Restaurant" at the upcoming International Restaurant & Foodservice Show of NY on Monday, March 9 from 1:30pm - 2:30pm.

5 Best Practices to Improve Morale in Your Restaurant

Morale of the team in your restaurant is a critical factor for any successful business. The culture you create as an owner or manager drives morale and motivation. The more positive the morale and culture the easier it is to run your business and the more profitable you will be.  Long shifts on your feet, complaining customers, the kitchen arguing with the servers all contribute to lower morale and many times this seems like a daunting task to improve. How can you keep your team happy and engaged on a consistent basis?  It can be easier than you think!

Human nature tells us that happiness is a state of mind, and it is up to an individual to be happy or not. Research has shown that it is up to the owner and managers to provide a positive environment that breeds success. If this is done properly anyone can feel fulfilled and be happy. Your team wants to feel relevant, they want to be involved, be part of the experience and contribute to the success of your business. If you treat your team like employees, they will act like employees. But if you create a positive culture based on honesty and involvement they will work as a high performing team. Strive to create goals and let them participate in idea sharing and decision making. You will be pleasantly surprised that your team will become your business partners who will go the extra mile to take care of you and your customers. When your customers are happy and have a great experience they will come back and also tell others.

Invest time in your team and it will pay major dividends. Get their point of view, seek their opinions on ways to improve, ask for their feedback on customer service. Use the information you uncover with them to improve. By creating a positive culture based on involvement you will be creating a well operating team. When you have a cohesive team you have people looking out for one another and helping each other. They look out for your best interests and the happiness of your current and future customers. Improving your team’s morale improves your bottom line.

Here are five tips to help you improve morale starting today!
1 – Catch people doing the right thing. Instead of focusing on employee mistakes concentrate on the positive things they do and celebrate.
2 – Have daily discussions with your people. Ask how their day is going and be interested in them. If you find out they are having a bad day use encouragement to turn things around.
3 – Be fair. Do not play favorites. Treat everyone fairly. Motivation will be destroyed if some people get away with breaking the rules.
4 – Get input. Sometimes the best ideas come from the people who are on the front lines. They are in direct contact with the customer.
5 – Empower. Create clear goals for your team and hold them accountable to carry out your vision.  

More about Jim Stevens: 

Jim Stevens has over 20 years’ experience in the hotel, restaurant and customer service industries. He is highly skilled in turning around various businesses from small retail operations to large international companies. Starting as a professional chef in various upscale restaurants in New York and Las Vegas, Jim has proven himself providing a high quality product with unsurpassed service. Jim has been a key contributor in improving food quality, lowering food costs and raising service standards. Along with a strong food and beverage background, Mr. Stevens has worked with international Hotel chains and small resorts. He has been very successful in implementing training programs focused on customer service as well as restaurant menu management and operational systems.  Working with management and business owners Jim has successfully implemented systems that increase customer satisfaction while lowering operating costs. Developing a team atmosphere among employees where everyone is held accountable is an area of expertise. Having managed every department successfully in a large hotel Jim understands the challenges in the hospitality industry and works towards increasing revenue, raising guest scores and energizing the staff for a cohesive team focused on your goals.

More about Leo Giglio:

Specializing in Organizational Management and Development, Leo Giglio, Ph.D., has 28 years of experience formulating unique approaches toward integrating practical and realistic organizational development strategies for companies of all sizes and industries. Dr. Giglio has developed Organizational Behavior and Strategic Applications for Fortune 500 companies, small and mid-sized firms, not-for-profits and government agencies. He takes a specialized educational approach for each client based on the specific needs of the organization. With expertise in organizational assessment, organizational development and strategic planning, Leo designs and implements management training programs, facilitates executive retreats, leads workshops and roundtables, and conducts strategic planning sessions. His expertise extends to the area of organizational design and operational analysis.  He coaches and mentors executives on a regular basis, helping them anchor concepts to better plan and lead their organizations. Over the past five years, he has developed simulation models geared toward organizational and operational improvement. Performance enhancing workshops are designed around computer simulations increasing the impact and positive effects on performance and behavior. These experiences allow practical intervention among directors, managers and professionals of the organization. Dr. Giglio’s customized management educational programs are also unique in content and delivery while providing specific practical, organization, and industry knowledge. Leo is active in professional societies, author of eleven publications appearing in professional journals and magazines, and he has been an editor of several academic and professional newsletters and books. His credentials are augmented by 28 years of teaching experience at the graduate and undergraduate level.



February Business Builder - Four Steps to Build Your Network to Increase Your Networth by Kathleen Wood
January Business Builder - Defining Your Restaurant's Customer Experience by Joel Cohen
November Business Builder - Gluten-Free Menus Can be a Challenge - Or Not
October Business Builder - Understanding How Far in Advance to Initiate the Lease Renewal Process
September Business Builder - The Key to Running a Profitable Restaurant by David Scott Peters
August Business Builder - Improve Your Menu Engineering by Mark Kelnhofer
July Business BuilderRestaurants that Cater - Set a Minimum to Make You Money by Sandy Korem
June Business Builder - 5 Leadership Traits Required for Growing Restaurant Business by Darren Denington