2017 Western Foodservice & Hospitality Expo
Emma Vaughn of Main Street Hub
How to Get More Positive Yelp Reviews for Your Restaurant
At Main Street Hub, our team is full of experts who are skilled at getting more positive reviews for our customers. Our world-class team works on behalf of local businesses every day to give them the best possible presence on review sites, respond to all reviews and invite happy customers to share their dining experiences. Follow these 3 steps of our reputation management strategy to get more positive Yelp reviews for your restaurant today:
1. Promote your restaurant’s Yelp page
There are many ways to let your customers know they can share their experience dining with you on your Yelp page. You can promote your Yelp page in-house by writing your Yelp address on the bottom of your receipts; or many businesses utilize Yelp’s branded stickers on their storefront windows, which can be found here.
You can also promote your restaurant’s Yelp page across your social media platforms. It can be as simple as posting photos of your business with links to your Yelp page that say, “Check us out on Yelp!”
2. Respond to all reviews
Responding to all reviews, both positive and negative, on Yelp can have a huge impact on your restaurant’s reputation. In fact, 92% of consumers read online reviews and 40% form an opinion by reading just 1-3 of those reviews, according to Vendasta.
It’s important to remember that it’s not just the reviewer who sees your response; any potential customer visiting your site can see those responses. Make sure you’re extending the same customer service online as you would in your restaurant, and that even if the review is negative, you stay open and positive in your response.
Writing great responses can be difficult, but the key to writing the best response is being personal and sincere. Using quotes from a review in your response, for example, shows that you actually read what the reviewer wrote. If it’s a positive review, using a reviewer’s words gives you an opportunity to reinforce some of the great things they said in their review.
Making the response as personalized as possible will make the reviewer see that their feedback is valuable, and it will make them excited to come back. Anyone else who sees the response might also feel motivated to dine at your restaurant over another one in the area. Check out our blog post on review responses for more guidance.
3. Cross-promote your positive reviews
The simplest way to share a positive review is by taking a screenshot and posting that to your Facebook, Twitter and Instagram pages. You can also just cut and paste the text of the review on your social pages with a “Thanks!” to the reviewer.
Amplify your post by using sites like Canva to make quick graphics with the text from a customer review. Adding a visual element to your post can increase engagement and interaction with your post.
Want to know more about how Main Street Hub helps restaurants manage their online reputation? Find out more information here.
More about Emma:
Emma Vaughn leads Main Street Hub's local business outreach. Emma hosts educational workshops and webinars to help businesses get more word-of-mouth and referrals on sites like Facebook, Twitter, Yelp and Instagram. She has cultivated partnerships with industry leaders such as SCORE Los Angeles, SBA, California Restaurant Association, Long Beach SBDC and various chambers of commerce. Sign up for Emma’s past and upcoming webinars here.