2017 Western Foodservice & Hospitality Expo
David Mitroff of Piedmont Avenue Consulting, Inc.
What To Do on Social Media Before the Food Show to Grow Your Brand and Business
Over 8,000 foodservice and hospitality professional attendees are anticipating to grow their business and maximize profits —however, you can benefit even more by strategically preparing on different social media platforms beforehand. To make the most of your experience at the Western Foodservice & Hospitality Expo, here are a few ways to leverage social media to general new customers and/or leads prior to attending.
Connecting with Exhibitors on LinkedIn
In attendance are the best in business education, and 500 of the leading vendors and purveyors dedicated to educate and service the restaurant & foodservice community. Browse the exhibitor list and choose a few booths or industry brands you’d be interested in checking out the days of the event. Look at the company info on LinkedIn and let them know you’re excited to see their booth at the Food Show by tagging them in your posts. Although the exhibitor selection has something for everyone, going onto the show floor without connecting first on LinkedIn might make you miss some great opportunities or interactions.
Connecting with Attendees on Linkedin
Reach out to like-minded peers in the industry who are either attending or presenting at the event and connect with them on LinkedIn or social media. These are important, game-changing contacts you can create through this event by exchanging business ideas or knowledge. A simple and genuine introduction, “Let’s get together, I want to learn about your business or work,” will help grow your network in meaningful and powerful ways. By connecting with other professionals, you can continue to learn and grow your network even after the event has ended.
Increase Brand Awareness with Twitter
Whether you’re a vendor or attendee, the Expo creates the space and opportunity for anyone to share their brand, product or services prior to the event. Tag your tweets with the event hashtag #WesternFoodShow and mention the Western Foodservice & Hospitality Expo so both your circle and other event attendees are aware of who you or your business are. Simply tagging or mentioning the event will allow other foodservice or hospitality professionals to find you online and can help create a new lead or customer.
Share Products on Instagram
If your business needs more awareness for your product, Instagram is the most effective platform to gain exposure. Foodservice and hospitality brands can leverage Instagram to highlight photos or marketing images in preparation for the event. By creating posts around the event beforehand, and using hashtags like #WesternFoodShow or #TheFoodShows, other attendees can explore and find your company online.
Blogging and Content Marketing
Additionally, another strategic way to leverage this event prior to attending is through creating content for your brand or business by writing articles about the Expo on your websites, blogs, email newsletters or social media outlets. Posting content and articles before the event can help create possible leads that will want to meet or learn more at the Food Show event.
Getting more out of the Food Show
For more ways to optimize your weekend at the Western Foodservice & Hospitality Expo, join Restaurant Marketing Expert, David Mitroff, Ph.D., for a special program on "Social Media Strategies for Measurable Results" on Monday, August 28, 2017 from 1:00pm to 1:45pm. Explore the 2017 Agenda for speakers and programs that are curated to give attendees the best resources and ideas to implement into their own professional foodservice and hospitality practice.
More about David:
David Mitroff, Ph.D. is business consultant, marketing expert and keynote speaker who founded Piedmont Avenue Consulting, Inc., where he advises on leveraging new technology to create brand awareness, strengthen loyalty and streamline processes with proven results.
David has an extensive educational background, which includes a Doctorate in Clinical Psychology with coursework in Legal Studies and Marketing, providing a foundation for excellent critical and analytical thinking, and business strategy. Dr. Mitroff is also an instructor who teaches entrepreneurship and marketing courses at University of California, Berkeley for the International Diploma Program and is a Google Mentor for the Google Launchpad Accelerator program.
David works with a diversity of clients in the San Francisco Bay Area and beyond, such as restaurants (Z & Y, The Oxford, Library on Main) and retail specialty stores (GNC, Earthly Nutrition); franchises (Ben & Jerry's, Subway, OrangeTheory Fitness); law firms (McDowall Cotter, DeCardenas Law Firm); and professional services companies, start-ups and individual entrepreneurs.
David is a sought after speaker on a wide range of topics from social media to peak performance. Through his consulting, lectures, trainings and keynotes David Mitroff, Ph.D. has educated more than 25,000 business owners. He is a featured media expert for NBC, ABC, Business Times, Hospitality Technology, California Lawyer and more. To better serve his clients and the community David founded Professional Connector, serves on numerous advisory boards and is a KivaZip Trustee and Investor.