Practical Analytics: Optimize Business Performance by Unleashing the Power of your Data

Big businesses are driven by “big data” and AI, yet small business owners are often left behind because they find analytics to be complex and intimidating. This session will demystify analytics by providing a practical guide to leveraging your valuable data to improve business performance. You will learn how to turn your data into a unique competitive advantage. You will find out how to start simple to get quick wins, as well as more advanced techniques like running data-driven experiments to continuously improve your business. Real-world examples make this session relatable, practical, and actionable for any business owner.