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Pizza Tomorrow Summit and Florida Restaurant Show 2024

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Define, Position, and Shine: Target Market and Brand Positioning for Success

November 06, 2024
Education Alley - Theater 1879

Discover strategies for differentiating your restaurant from the competition, creating a memorable identity, and aligning your offerings with the desires of your target audience. Learn how to communicate your restaurant's values and story in a way that resonates, driving not just foot traffic, but lasting customer relationships.

  • Identification of Ideal Customers Learn to precisely identify and understand your target market
  • Brand Differentiation Strategies, develop a brand story that emotionally engages and retains customers
  • Aligning Offerings with Customer Desires seamlessly align your restaurant's menu, service style, and overall experience with the expectations and desires of your target audience, ensuring every aspect of your brand resonates with them and encourages loyalty.
Speakers
Mandy DeLucia - Synergy Restaurant Consultants

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