Are You Reading a False Positive? How to Retain New Market Share Gains

Monday, September 21, 2020 - 9:45 am to 10:30 am
Live at Your Table - Retail - Retail


Are You Reading a False Positive? The circumstances surrounding COVID-19 are dominating consumer spending decisions, and retail grocery is clearly benefiting from reduced food spending opportunities. Even though many retailers, large and small, are experiencing double-digit gains in sales; are they GAINING MARKET SHARE? Eric will provide insight on how drastic swings in weekly sales do not necessarily mean a positive gain in market share. This session will provide ideas that address short-term measurement tools and long-term strategies to "Retain the Gain".

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Eric Anderson
Principal, AR Marketing
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