Sabor Latino Pavilion

Sabor Latino Pavilion

The Sabor Latino Pavilion will allow restaurant and foodservice operators to stay on top of the growing demand and interest in Latino restaurants and menu offerings. 

The Pavilion will focus on Hispanic and Latin America products for the restaurant, foodservice and retail marketing - specifically new and traditional, authentic ingredidents, flavors, products, prepared foods and private label products - offering restaurant and foodservice operators the opportunity to stay on top of consumer's growing interest in cuisine with no ethnic boundaries!


  • The Hispanic population is the largest ethnic minority in the US -- growing 43% in the past 10 years -- with a growing buying power as well. 
  • You can draw in these guests by adding spicy and flavorful foods to your menu -- using ingredients that are both familiar and authentic. 
  • And these crafted menu items, developed for Hispanic guests, also appeal to the general public -- nearly 70% of consumers are more likely to try ethnic cuisines in a restaurant rather than cook it at home. 
  • This is your opportunity to source ingredients and products from 20+ brands to create new dishes with your own signature style -- from Tex-Mex to authentic regional Mexican cuisine to Nuevo Latino. 

Interested in exhibiting in the sabor latino pavilion?

Does your company have a product you would like to showcase in the Sabor Latino Pavilion?  Please contact Lilly Rocha at (925) 212-4016 or email Lilly at for details on exhibitor participation.